"When something hits the front page of Reddit, it ends up spreading way past Reddit." - The Content Factory
Most people using Reddit are fairly Internet-savvy individuals, and so if they see something that makes them laugh, or otherwise impresses them, chances are it’s going to be shared with many, many other people.
This is both because of the site’s popularity and because of the demographics of its user base. Reddit is often the birthplace of all kinds of memetic content - typically, when something hits the front page of Reddit, it ends up spreading way past Reddit. On Alexa, Reddit ranks 26th globally, and 11th in the United States. Why is Reddit important to your marketing strategy? In a word, traffic.
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